Familiar Philippine brand now in Dubai
DUBAI – One of Philippines’ most loved brand is now in Dubai. Bench, a well-known retail store in the Philippines, has just opened a branch in Al Ghurair Centre. To mark the special day, Julia Montes flew to the emirate to open the new store on Thursday, October 26.
Together with officials from the Philippine Consulate General (PCG) in Dubai and the Northern Emirates such as Philippine Consul General Paul Raymund Cortes, Dr. Yasmin Balajadia-Cortes, Labor Attache Felicitas Q. Bay, and Commercial Attache Eric C. Elnar, the Philippine actress took part in a ribbon-cutting ceremony to officially open the store.
Hundreds of Filipinos, mixed of Montes’ fans and the Bench store fans flocked to the scene as early as 5 p.m. to get a glimpse of the Filipina actress and to purchase products from their beloved store.
The Bench connection
Nica Antonio and Kay Abrigo were one of the first few customers to buy at the new Bench store in Dubai.
“We have been fans of Bench since we were in the Philippines,” the two friends said.
According to the two, they were ecstatic to finally find familiar products in Dubai. Being avid Bench customers for many years, they love the quality of the products such as their undergarments and slippers.
“It is made from the Philippines after all,” they added.
Lining up behind them was Florinda Dimla. The Filipina, who has been in the United Arab Emirates (UAE) for six years, said that Bench products are cheap and reliable. She bought undergarments and slippers.
Located on the first floor at Al Ghurair Centre, it was announced that the store has an opening promotion of 20 percent off on all items until Saturday, November 4.
Some of the customers have shared that they were sad to not see their favorite colognes or perfumes in the shop.
Julia Montes shared that she was overwhelmed by the amount of people who turned up for the Bench store opening.
“I have been part of the Bench family since my Mara Clara days,” she mentioned.
According to the 22-year-old, she said that Bench helped launch her career. In the Philippines, almost every famous artist had been a part of the Bench family and to be asked to represent Bench internationally, Montes said she was more than honored to do so.
She thanked all her fans and the Bench management for trusting her to represent the brand abroad. The Filipina actress invites everyone to the new store in town.
Montes added that she has a close connection with her fans abroad as she knew they really watch her shows despite their hectic work schedules. She thanked all of them for their constant support.